They’ll be available for you to track or optimize on. Standard events are already conversions, so if you’re using standard events, there are no extra steps needed. In order to track and optimize for events on your website that matter to you, you need to define them as conversions. How do I confirm that my Facebook pixel is working? Defining conversions To check to see if the Facebook Pixel is installed properly on. 2) Verify Your Website Has the Facebook Pixel Installed. Installing a Facebook Pixel is a lot like installing a ceiling fan, let me explain.
FACEBOOK PIXEL CHECK HOW TO
Parameters are optional for all other standard events. How To Check If Your Facebook Pixel Is Working 1) Install the Facebook Pixel Helper. The conversion standard event requires value and currency parameters to work. Note: You can also add different parameters for each standard event code, such as Content ID, value and currency. Website actionįbq(‘track’, ‘Purchase’, ) If you’d prefer to use URL rules instead of standard events, you can use custom conversionsinstead. Just copy and paste everything in the standard event code column and paste it under fbq(‘track’,’PageView’) like in the diagram above. For example, someone selling toys on their website would place standard event codes for their add-to-cart page and purchase page. On the special pages of your website that you want to track and optimize your ads for, add one of these 9 standard events.
FACEBOOK PIXEL CHECK FULL
Tips: Add a full funnel of events (ex: ViewContent, AddToCart and Purchase) to capture all relevant purchase actions. We recommend not modifying the pixel base code. We recommend doing this by adding the event code between script tags separately.
Adding the event code to your website’s pagesĮvent code indicates specific actions that are important to your business objective. Tip: We recommend that you put the code in the header tags of the website HTML to ensure that it’s able to track across your entire site. Go to your website’s HTML and paste the code.Right-click and select Copy or use Ctrl+C/Cmd+C.
Go to your Facebook Pixel tab in Ads Manager.Learn how to use custom events.Īdding the Facebook pixel base code to your website’s pages Actions that are important to your business, but that you can’t use for tracking and optimization without additional action.
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